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Handbuilt Wheels Matter


Julia Smith loves being outdoors on her bike. She says that time on her bike allows her to build and foster friendships. If she can share new rides with people and help include more women in the sport, she’s one happy woman.

When she was looking for new wheels, Julia turned to her network of fellow riders for advice.

“Several of my cycling friends referred me to Jude and Sugar Wheel Works. The minute I met Jude, I knew I made the right decision.”

By day Julia is a Senior Business Process Architect, meaning she helps businesses run more smoothly and efficiently, something Julia says she appreciates in a good ride, too. That’s why she chose Sugar for her wheels. And the fact that they look pretty darn good doesn’t hurt, either!

“I had a price point in mind and Jude suggested wheels and hubs at a very responsible price. My Trek Madone 5.2 has pink accents and the pink Chris King hubs that Jude added to my carbon fiber Reynolds wheels are the best! I get compliments all the time.”

For Julia, her bike is a rewarding form of exercise, but it’s also how she likes to travel and explore new places.

“This summer I had the opportunity to ride for a week in Idaho and Montana. The second day we climbed Thompson and Dobson pass. On the descent from Thompson pass, I traveled at 45.2 MPH! I NEVER could have ridden that fast on my old wheels. It was the most amazing descent!”

For Julia, riding a bike is about more than her personal enjoyment, it’s also about giving back to the community. When she’s not busy with her demanding day job or out riding her bike, Julia volunteers with the Candlelighters, an organization that encourages people to ride bikes to raise money that supports kids fighting cancer. Julia helps lead the training rides and orders the kits, each one unique to the rider, featuring the name of the children they are supporting.

Next up, Julia would love to ride Box Canyon into Joshua Tree National Park out of Mecca, California. “I love the desert!” she says. We hope to see some photos of those sweet pink hubs rolling through the desert some time soon!

Here’s to many more miles, Julia! Thanks for sharing your story with us.

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