It’s time for a change.

  • Because swoopy cyclist logos are everywhere, they’re generic and out of date.
  • Because century rides get a bum rap. Bicycling Magazine (who, of all publications, should know better…) doesn’t understand them and thinks all century rides are “charity rides” (another outdated term, though we love rides that raise funds for good causes!). Others discount them, as if riding 100 miles is not a significant undertaking.
  • Because we can do better. Bicycle riding – in recreation, culture and daily use – has evolved. It’s time for our language and attitude around it to evolve, too.
  • Because we’re tough. We’re strong. We’re fun.

And so we ride HUNDOS.
And, sure, why not capitalize it? After all, HUNDOS are awesome, worth bragging and shouting about.

Hit the Road

What’s the next ride on your calendar? Hash tag it #hundo.

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10 Responses to “We Ride HUNDOS”
  1. JayJay says:

    YESSSSSS! Something never sat right with me about Century Ride, made me feel like I should have on a dorky outfit and be 70 (I love those dudes, though!, that’s just not me yet)

  2. Tonya Anderson says:

    Are you guys for real? This is hilarious!

  3. PedalPrincess says:

    The next HUNDO on my calendar is bikeMS.

  4. Trina Watson says:

    Why do so many rides use those kinds of logos? I’m not a graphic designer so I don’t know a lot about this, but they look kinda ugly to me. Or, I dunno, outdated like you said. I like HUNDO.

  5. Oldairhead says:

    I’m not down with the “hundo” label and I dont think it will catch on. There is too much tradition behind the “century” label. Riding a “century” sounds like a grand accomplishment, while “I did a hundo” sounds like you puked on your shoes!

  6. DannyO says:

    I think this is awesome.

  7. CRaig Wyndham says:

    I’m with the first guy. Stuff HAS changed. I am pro lingo and new phrases. I don’t care if it ever catches on, but I’m going to use it for now. For fun. For something different. In honor of change. I’m pro change.

  8. Mike Thompson says:

    My work schedule changed so I haven’t been able to sign up for this summer’s rides at all, though I am hoping for Ride to Remember because that date looks good on my calendar. But in the meantime, I’ve been trying to do my own hundo. It’s a little intimidating – a whole day out there alone. I’ve got a Thursday set aside, we’ll see how it goes. HUNDO (I like it)

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