Tonight (August 6) at the Wonder Ballroom, Levis (yes, the denim company) will be providing repairs for worn out bags, denim blowouts and other mishaps that have occurred as a result of your rugged, adventurous lifestyle (or just standard wear and tear to any brand of gear). Their mobile bike shop team will also offer to apply reflective tape to leg straps and garments.
There will be live music and on-site mechanics. The bike shop services include bar wrapping, brake pad adjustments, lubing and tweaking, reflector and bell installations, tire inflation and flat replacements.
This is all part of Levis’ efforts to promote their new clothing line geared toward men who ride bikes. They do not have a complimentary line for women. When asked why women were left out of this line of rugged clothing made to suit a biking lifestyle, a Levis representative simply said, “It’s something we’re considering and looking into currently.”
We find it more than a little disconcerting that Levis would plan an entire clothing line for cyclists, but leave women out of the picture. Women all over the world ride bikes, and here in Oregon women have been at the forefront of our area’s robust biking culture, advocacy and infrastructure movement.
128 NE Russell St. – Portland [map]
Bike Shop 5pm – 9pm
Concert: 8pm doors open, 21+